What are your leads worth?
Put your own numbers in. Every assumption is on show and you can change all of them.
Enquiries that went cold, lapsed quotes, past customers. Opted-in data only.
£
Once someone is booked in with a rep, how often do they buy?
%
Our assumption: how many old leads book in
Real campaigns: a UK travel brand booked 42 from 3,000 (1.4%). A B2B client booked 63 from 3,475 (1.8%). We default to the lower one.
%
Web forms, bought leads, ad leads. Anything that needs a call back.
Be honest. Include evenings and weekends.
%
£
Our assumption: what speed is worth
When buyers ask 3 or 4 companies for a quote, the first one to call usually wins. The slower you are today, the more there is to gain. Think we're being generous? Drag it down.
%